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  • Writer's pictureHimani Wadhwa

Mastering the Art of Selling Clothes Online (2023)

When selling clothes online, merchants can encounter various challenges. Here are a few common problems that online clothing sellers may face:

  1. Getting the right size and fit - it can be challenging for customers to precisely predict how an item will look and feel on them without personally trying the clothing on. This may lead to higher customer dissatisfaction and higher return rates.

  2. Quality of images and descriptions - Misunderstandings and dissatisfied consumers might result from poor-quality photographs or misleading information.

  3. Competitive online clothes market - The online clothes business is highly competitive, with many suppliers offering similar products.

  4. Stock management - When selling clothes online, inventory management can be complex. It includes keeping track of stock levels, updating listings, and ensuring accurate product availability information.

  5. Trust building - Customers rely on the seller's reputation and trustworthiness because they cannot personally inspect or try on the things before purchasing.

To solve the above-mentioned problems, here are some solutions and quick steps to master the art of selling clothes online in 2023:

Sizing and Fit:

  • For each garment, provide detailed size charts and measurements.

  • Encourage clients to provide reviews that include their height, weight, and size purchased for future reference.

  • Offer a flexible return policy to allow customers to exchange items for different sizes if needed.

Product Presentation With High-Quality Photos and Videos

  • Use high-quality photographs with multiple angles and close-ups to accurately represent the products. Invest in expert product photography to showcase your clothing in the most appealing light.

  • Include descriptive product descriptions highlighting the fabric, colour, measurements, features, and unique selling points.

  • Consider using videos or virtual try-on technology to help clients understand how the items fit and appear. Here are some tips for creating a video ad for your brand.

Competitive Market:

  • Identify and communicate your unique selling features to your target customers.

  • Differentiate your brand by providing excellent customer service, customised experiences, or environmentally friendly practices.

  • Collaborate with fashion bloggers or influencers to broaden your reach and gain exposure.

Stock Management:

  • To simplify inventory tracking and management, use inventory management software or platforms.

  • To avoid overselling, use real-time inventory updates on your website.

  • Analyse sales data and trends to optimise inventory levels and avoid stockouts and overstocking.

Trust Building:

  • Display customer testimonials and reviews on your website to increase credibility.

  • Display trust badges or security certifications and secure payment choices.

  • Provide responsive customer support to address inquiries and concerns promptly.

  • Select a reputable e-commerce platform or build a separate website for your clothing business.

  • Ensure your platform has critical functionality such as secure payment gateways, inventory management, and shipping integration. Marketplaces like Amazon, Flipkart, Jooli, and Meesho are a few such platforms.

  • In clothing, many designs, fabrics, colours, sizes, and patterns can be better understood in a video versus a photo. In line with the current and future trends of video-marketing, marketplace Jooli allows you to add videos of each item of clothing, allowing the seller to provide as much details about the garment in a clear video format.

In addition to the above-mentioned points, have a streamlined checkout process, and leverage social media to sell clothes online. Collaborate with influencers, fashion bloggers and employ digital marketing strategies to make your brand visible online. Use SEO strategies to improve your website's organic search ranking. To improve on selling clothes online, make sure you are constantly monitoring the data and analysing customer purchase patterns and popular products to refine your marketing strategies.


1. Where can I sell clothes online in India?

- Many online websites and apps exist, such as Amazon, Flipkart, Meesho, Myntra, and Jooli.

2. What type of clothing sells best?

- Eco-friendly apparel, embroidered clothes, crop tops, kurtas, traditional wear.

3. What is the best price to sell clothes online?

- take a look at the competitor's prices and create a strategy according to your target audience.

4. How to take good pictures to sell clothes?

- take the pictures in good lighting and ensure you take every angle. The best is to use videos to sell clothes online, as it will give a better and more impressive view of your clothing. Here are some tips from Jooli for creating appealing videos for your clothes.

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