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India's first videoshopping app

  • Writer's pictureSweta Tirkey

Effectiveness of Video Marketing In 2023

video marketing

In 2023, look into the effectiveness of video marketing. Video marketing is the way to go if you want people to take notice of your company or brand.

Customers enjoy live streaming, interactive videos, and other media. Thus, more is required if brands only use written and visual material. Now that corporations are aware of the benefits and potential of funding their production, video marketing is all the rage. Companies increasingly struggle to draw in their target markets without a video marketing strategy.

Why Video Marketing Is Important?

When it comes to engaging consumers with content, videos are, without a doubt, the clear champions. In fact, 92.5% of digital marketers believe that using video marketing is an essential strategy. According to a poll, a whopping 96% of users indicated they watched videos to learn more about the software or a product.

  1. Showcase your videos

  2. A great SEO tool.

  3. Increase in sales and conversions.

Let us conclude with an article on HubSpot, it is said that 43% of marketers claim that videos have decreased the frequency of product support calls, while 94% of marketers agree that videos have improved users' understanding of their goods or services.

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