The most effective content marketing tool you have at your disposal is, without a doubt, a video. You can develop a video that will go viral within hours, even on a tiny budget. The first step to a successful video marketing strategy is producing an optimised video. You don't want to provide someone watching your video a regular experience.
The goal of video optimisation is to use a variety of technologies to deliver an excellent viewing experience while utilising minimal network traffic.
What is video SEO?
The technique of enhancing a video's rating or exposure in video search engines or search engines in general so that it appears, ideally on the first page of results, is known as video SEO (vSEO). In this process, video metadata relevant to user searches and video content that drives traffic to a particular website are created.
How To Optimise A Video For SEO?
You must specifically give search engine crawlers the supporting information for your videos. The search engines must be able to find and comprehend the following in order to index your videos:
The video's heading: refining video titles to maximise clicks is one of the most crucial video optimization activities.
A summary of the video: use natural language in the description of your video rather than just a list of keywords.
The video's duration: a brief video of your product between 1-2 minutes.
The video's date of upload: regular updates will increase the likelihood that the video will rank.
Video thumbnail: this visual component has the ability to be quite attention-grabbing and assist in making you stand out from the competition.
Conclusion: Measuring results to determine the value of the effort put in is crucial in optimising videos. Google Search Console is the ideal tool for monitoring results over time because it enables you to separate traffic across vertical searches (Web, Video, and Images), allowing you to see how much traffic you are getting for which terms throughout Video Vertical search and which sites. As a result, it is possible to monitor performance over time and gauge the effects of optimizations.