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  • Writer's pictureHimani Wadhwa

What Are The Latest Trends In Digital Marketing?

Updated: May 10


digital marketing

The digital marketing world is evolving fast and it can be tricky to keep up with the trends. However, being a marketer in this fast-paced business environment means being well-versed in emerging digital marketing trends to help maximize results and stay ahead of the competition.


Here are some of the biggest digital marketing trends that can help you grow your business:


1. Influencer Marketing

Influencer marketing is a digital marketing strategy where businesses partner with individuals with a significant social media presence to promote their products and services. According to a source, the influencer marketing industry is expected to reach INR 28 billion by 2026. It is also projected to have an annual growth of 25% in the next five years.


2. Artificial Intelligence

A report suggests that AI and data could add significantly ($450-500 billion) to Indiaโ€™s GDP by 2025. Every industry uses AI to understand client requirements and expectations, automate corporate processes, and gain a competitive edge. AI also monitors consumer trends, identifies buying habits, and creates effective marketing plans. Additionally, customer and marketing-related tasks like content creation, ad monitoring, customer interaction, etc. are carried out using AI applications like machine learning and deep learning.


3. Video Marketing

Videos are thought to be more efficient than any other form of digital marketing. Because videos are simple to consume, visually appealing, and educational, they are a digital marketing trend to watch in 2023. Short video material has been included into the algorithms of numerous social media platforms, including Instagram, YouTube, and Facebook, assisting companies in reaching their target audience. Video marketing is a powerful digital marketing technique for companies looking to grow their consumer base.


In conclusion, modifying your marketing plan as soon as possible is best. Analyse which digital marketing trends will benefit your brand in 2023 and prepare your team to follow the latest trends.

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