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India's first videoshopping app

  • Writer's pictureHimani Wadhwa

5 Ways AI Affects Online Shopping!

Updated: Apr 18, 2023


Shopping online is significantly being impacted by AI. Here are a few examples:

  1. Personalisation: AI-powered algorithms can examine a customer's search history, browsing and purchasing patterns, and other information to provide personalised product recommendations, specialised advertising, and even specialised shopping experiences.

  2. Chat-bots: AI-powered chat-bots can assist customers in real-time by responding to their questions and guiding them through the online business.

  3. Search Products Using Photos: Customers may search for products using photos rather than text thanks to AI-powered visual search technology, which can speed up the process and improve the purchasing experience.

  4. Fraud Detection: AI can identify dishonest behaviour, including phony accounts, shady money transactions, and online fraud, safeguarding consumers and businesses.

  5. Inventory Management: Systems with AI-powered inventory management can track inventory levels, anticipate demand, and optimise stocking, lowering stock-outs and boosting product availability.

AI is revolutionising the online shopping experience by providing efficient and personalised services, strengthening security, and enhancing pricing and inventory management techniques.

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