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India's first videoshopping app

  • Writer's pictureSweta Tirkey

Top Digital Marketing Trends for 2023

With 1.5 billion social media users worldwide, online businesses or those who have not yet moved to a digital platform must seize this opportunity. Through data collection and understanding of what works for your industry, digital marketing aids in identifying the proper audience to target. Knowing your audience and what they need to engage with your brand is a key component of many marketing initiatives.

When it comes to gathering data and using that data to increase the success rate of your marketing activities, digital marketing offers a plethora of possibilities. Businesses can target audiences using data in digital marketing based on variables like gender, age, location, interests, and education. Companies can use various techniques and messaging tailored to each audience to retarget potential buyers who are already familiar with their brand.

Digital or inbound marketing has a 61 percent lower cost per lead than outbound marketing. Businesses that use paid search, social media advertising, and other digital marketing techniques spend much less on their campaigns. Globally, there are already over 14 billion mobile devices, and by 2024, that number is expected to reach approximately 18 billion. Businesses may now reach potential clients anywhere, at any time, because practically all smartphones have internet connectivity.

As digital marketers take advantage of people's limited attention spans and preference for watching content rather than reading it, video will continue to be a top strategy in 2023.

SEO for images and videos is one trend to be on the lookout for. In most cases, individuals enter keywords pertaining to a specific image or video, although this can be tiresome. More and more individuals are becoming aware of the ability to use new or existing pictures to do web searches for similar images. This significantly broadens the reach of digital marketing.

Conclusion: You can expect to see all these top digital marketing trends in 2023. Customers would prefer to communicate with a company that uses contemporary platforms and spend time understanding their preferences. Growing in this field depends on one's ability to adapt their skill sets to the changing landscape of digital marketing.

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