How Video Shopping Is Good For Retailers?
In today's time, where everything is available online, right from a hair tie to television, your customers might not always want to visit your offline store. Also, people are generally busier than ever.
Even if they do have time, many customers still prefer shopping from the comfort of their homes.
Research shows that by 2023, nearly a quarter of all worldwide sales will be made electronically!
It's why it's more important than ever to provide the in-store experience online.
A report by Flipkart and Bain & Co, ‘How India Shops Online 2022’, says the number of shoppers in India is likely to grow to 400 million-450 million by 2027 from 180 million-190 million in 2021. Also, according to the same report, the Indian e-retail industry is expected to grow by 25-30% annually, reaching $150 billion-170 billion by 2027.
But the question is - how do you get started? Which is the right video shopping platform for you?
To get started, it is essential to identify the platforms available, such as - Facebook, Instagram, LinkedIn, and YouTube, to name a few. One such platform is Jooli, specifically designed for shoppers and merchants who wish to purchase and sell online. It is now evermore essential for a retailer to have an online presence, with growing competition and various options available in terms of brands and products. With bite-sized video ads, Jooli allows merchants to showcase their products online with zero onboarding fee. The shopper is re-directed to the merchant's website for purchase, making it a win-win situation for the merchant. Jooli provides a creator panel to the merchant, which serves as an analytical tool and gives complete autonomy to the merchant. Click here to learn more about the facilities available on the Jooli creator panel.
Conclusion: Video ads are here to stay! And if, as a merchant, you have not explored the platforms to showcase your video ads, then you are missing out on the opportunity to grow bigger!