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Why Video Marketing is So Popular

Updated: Nov 18, 2022

"A study reveals that 33% of people prefer to learn about products by watching a video.

The reason video marketing is so popular is that it solves an issue that most people have in common: a lack of time. The majority of your shoppers will be busy, and if they visit your e-commerce site, they probably want to take in information as quickly as possible before deciding whether or not to make a purchase.

For the shoppers, videos play an important role when purchasing a product, the shoppers can have a 360-degree view of the product. Also, videos solve a very important issue that most shoppers have, โ€œI did not receive the product in the same colour as the image shown on the website.โ€ Since images do not reveal complete information, videos come to the rescue.

For the seller, videos save time and money being spent on hiring salesmen and having repetitive conversations about a product. A video saves time and conveys the message in a quick and interesting manner.

Videos create a more personal and convenient environment for shoppers. It gives a more in-depth overview of each product which is probably why most people agree that they best assist them when making a purchase decision."

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