Shoppable videos are marketing videos that have embedded links to the products. While watching the video, customers can click on those links, which will take them to a page where they can buy the things without ever leaving the video page. A shoppable video creates an interactive experience that resembles in-store shopping without ever requiring viewers to leave a social or video platform, as opposed to having products linked in the description, which forces customers to leave the video page and might cause them to miss marketing messages. Shoppable videos streamline the entire purchasing process rather than requiring users to navigate through a complicated experience of opening numerous links and windows and being redirected repeatedly. The formats for purchasing things vary depending on the platform you choose to create a shoppable video, but many of them feature a pop-up that makes it easy for viewers to browse, select, and check out products. The customer is still on the same website and seeing the same video after closing the pop-up window.
Shoppable videos are revolutionising retail marketing! Jooli is designed in such a way that the in-platform shopping experience doesn't interfere with the customer's delight rather than making customers look for links on their own and then rerouting them to multiple websites.