Sure, you can put your company name on every billboard in town, but most business owners don't have the money for such expensive advertising. Furthermore, increased exposure does not always imply increased brand awareness. You may want to consider the following simple yet effective methods for increasing brand awareness:
Be active on social media channels and post regularly.
According to statistics, consistently presenting a brand across all platforms can increase revenue by up to 23%. So be active on all social media channels and post consistently.
2. Share your story.
Whether you're marketing products or promoting your brand, storytelling is a highly effective marketing tactic. Why? Because it provides something tangible for your audience to grasp onto. Making a story out of your brand humanizes and gives it depth. And incorporating this narrative into your marketing promotes your brand alongside your products or services.
What should your story be about? Anything is acceptable as long as it is true. It could be the story of your founder, the story of how your company got its first product idea or the story of how your small business made it in this big world.
People enjoy hearing each other's stories. Authenticity has a powerful impact and can significantly increase brand awareness.
3. Participate in local events and socialize.
If you only connect with others to make a sale or gain support, you will be known as nothing more than a business with a single goal. You must be social in order to increase brand awareness — post about things related to your product or service on social media. Interact with your audience by asking questions, leaving comments on posts, or retweeting or sharing content that interests you. Treat your social media accounts as if you were a person looking for new friends, not a company looking to make money. According to research, online sociability accounts for more than half of brand reputation. Being social leads to increased awareness and the ability to simply be known.
4. Create shareable content:
Make it simple for your audience to share your content, regardless of your industry, product offering, or marketing strategies. Blog posts, sponsored content, videos, social media posts, or product pages could all fall into this category. It doesn't matter what it is as long as it can be shared. Word-of-mouth marketing is the most effective way to build customer trust and familiarity. If a friend or family member recommends a product or service, that product... and brand, will be taken notice of. Is this a brand worth investigating? Do they have any other excellent products on which I can rely? What are their social media accounts like, and what do they discuss? Customers will become more aware of your brand if you make it simple for them to post about it.
So, it's no secret that people nowadays spend a significant amount of time online—more than six hours per day—which means that the internet is a must-visit if you want to increase brand awareness. So, start creating more shareable content on digital platforms!