Are Shoppable Videos Shaping the Future of Retail?
Window shopping used to be a regular pastime that involved a certain amount of time spent on the high street. As we interact with technology throughout the day, there is no such time division when it comes to the internet.
Shoppable videos bridge the gap between discovery and purchase! Brands may create a compelling digital "window-shopping" experience by using shoppable videos.
In just a few clicks, customers can watch engaging videos while seeing exactly what things are for sale, making a purchase, and returning to their viewing.
Shoppable video is a crucial element of effective video marketing as the world gets more fast-paced and digital.
Shoppable videos come with many benefits for retailers and not just customers. The videos simplify the customer journey, increase customer engagement, improve conversion rates, get a boost in sales, build a better customer experience, etc.
Shoppable video features are available on a wide range of platforms.
These platforms strive to make the process of producing shoppable videos simple for both sellers and customers because they recognise the value that shoppable videos can provide to the brands on the application.
Here are some of the top platforms for shoppable videos: Instagram, TikTok, YouTube etc.