Let us take a look at some facts about video ads:
1. Company revenue grows 49% faster, year-over-year, for businesses that use video ads than organisations without.
The companies that invest in videos can reach, educate, inspire and inform a larger audience more engagingly.
Whether it is explainer videos, demos of products, or instructional videos, many potential customers begin their search on YouTube.
3. Video increases the chance of a front-page Google result by 53 times!
Reports suggest that video can contribute to a boost in rankings on Google. It also increases the time the visitor stays on your website, which is another important ranking factor.
4. 20 MILLION videos are uploaded to Facebook each month
Uploading videos on Facebook is an excellent opportunity for brands. Since Facebook has its designs, it is a hub for video content.
The above infographic shows how viewing habits are evolving. Modern customers want to watch the shows they are interested in, the brands they can relate to and engage with, watch explainer videos, instruction guides, etc.