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  • Writer's pictureSweta Tirkey

The Importance of Short Video Marketing for E-commerce Brands in India

Updated: Jul 21, 2023

Short videos have become a powerful marketing tool for e-commerce brands in India. With shrinking attention spans and increased mobile usage, short videos offer a concise and engaging way to connect with audiences. According to a report by Statista, the active user base on short video platforms in India is expected to skyrocket to 65 crores by 2025. This remarkable projection signifies the shifting consumer behavior in content consumption. Here are the key reasons why marketing with short videos is crucial for e-commerce brands:

1. Grabbing Attention in a Flash

  • Short videos quickly capture viewers' attention in a fast-paced digital world.

  • With limited time, e-commerce brands can deliver their message effectively and make a memorable impact on potential customers.

  • Eye-catching visuals, exciting content, and concise storytelling help engage viewers instantly.

2. Increased Social Media Engagement

  • Short videos are highly shareable and perform exceptionally well on social media platforms.

  • They encourage likes, comments, and shares, leading to increased brand exposure and organic reach.

  • E-commerce brands can leverage short videos to connect with their target audience on platforms like Instagram, Facebook, and YouTube where engagement is high.

3. Showcasing Products Creatively Increases Conversion Rate

  • products creatively and effectively.

  • Brands can highlight key features, demonstrate product usage, and present customer testimonials in a visually appealing manner.

  • By giving customers a glimpse of the product's value and benefits, short videos increase the likelihood of making a purchase. According to Google, after viewing a video, 68% of users are more likely to buy a product online. Also, 50% of customers say they’re less inclined to return a product if they watch a video demonstration of the product (Source: Reel SEO).

4. Mobile-Friendly and Convenient

  • A report by Morgan Stanley predicts that by 2026, the number of mobile internet users in India will exceed 97 crores. This signifies the dominant role of mobile devices in driving online shopping transactions.

  • Viewers can consume bite-sized content on the go, making it convenient and accessible for potential customers.

  • E-commerce brands can optimize short videos for mobile viewing, ensuring seamless engagement across different devices.

5. Viral Potential and Brand Exposure

  • Short videos have the potential to go viral, attracting significant attention and engagement.

  • When viewers resonate with the content, they are more likely to share it with their networks, leading to exponential brand exposure.

  • Viral short videos can create buzz around the brand, increase brand awareness, and attract new customers organically.


Short video marketing has become indispensable for e-commerce brands in India. They effectively capture attention, increase social media engagement, showcase products creatively, cater to mobile viewing habits, have viral potential, and enhance brand personality and trust. By incorporating short videos into their marketing strategies, e-commerce brands can effectively connect with their target audience, increase brand visibility, and drive business growth in the highly competitive Indian market.

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