Benefits of Showcasing Products in Short Videos
Updated: Nov 18
Videos are a standard format, almost essential for being noticed on the Internet, and especially on social networking sites like Instagram, Facebook, Tiktok, and Youtube. Jooli believes that increasing brand awareness is the first step toward increasing your customer base and sales.
Videos can help you do this! Video is a powerful marketing tool. For years, people have been saying that video would revolutionize marketing, and now that time has come. Beyond visibility, videos with strong scripts multiply the brand recall by five times. It’s a way to reproduce the in-store experience without the consumer having to actually go there.
97% of marketing professionals say that video content provides a better understanding of their product for the end-user (HubSpot, the state of marketing video 2017).
Video content can be viewed everywhere and its mobile consumption has been growing exponentially for several years. One indication of this is the fact that, especially in public settings, 85% of Facebook videos are viewed without sound.
According to Google, after viewing a video, 68% of users are more likely to buy a product online.
Video content also provides reassurance; 50% of customers say they’re less inclined to return a product if they watch a video demonstration of the product (Source: ReelSEO).
So join Jooli to begin your journey in the world of Video Marketing and place your brand on the world map.